Ryan Lochte’s woes continue to mount as word from Brazilian police indicates they may have charged him with filing a false police report when he claimed he was robbed during the now infamous incident during the Olympics in Rio. Whether prosecutors will file formal charges against Lochte is still unknown. If he is charged, then the International Olympic Committee’s ethics commission will also have decisions to make regarding possible sanctions against the swimmer.
In addition, it could also negatively impact his possible participation in ‘Dancing with the Stars’. He is rumored to be ‘in talks’ about joining season 23 of the show.
On the other end of the spectrum, there might be good news for Lochte. After losing endorsement deals with Speedo and Ralph Lauren, according to Adweek, Ryan Lochte has picked up an endorsement deal with Pine Bros. Softish Throat Drops. Lochte confirmed the deal on twitter, saying: “Thanks to all the folks at pine bros. for your confidence in me. I look forward to making you proud.”
The company’s ad campaign will have Lochte appear in commercial and print ads for the brand that will include the tagline: “Pine Brothers Softish Throat Drops: Forgiving On Your Throat.” It may be a small concession from a small company who will big reap rewards on Ryan’s misdeeds, but it is proof there is always a softy somewhere waiting to soothe you.